About the client

Toptower, with its headquarters in Halesowen, West Midlands, has been manufacturing and supplying quality access solutions and tools for almost 30 years. A total commitment to customer satisfaction has led to the development of a product range that is at once both highly efficient and extremely cost effective.Toptower access towers, builders trestles and fume extractors, provide both the professional and the D.I.Y. enthusiast with the quality equipment they need at the right price.

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The challenges

The main problem our clients faced was the poor sales and security issue due to improper management of the website.

Company’s primary goal was to achieve the following results:

• Extend functionality and, as the result.
• Push up the sales.
• Increase performance of the site.
• Make the website more user friendly.
• Product management.
• Newsletter subscription feature
• Monitoring the website to be free from attacks.

Our approach

We followed an agile methodology for development, that is splitting development into different phases.

Phase I:

• Migrated data from magento 1 to magento 2.
• Built a website with some basic default designs.
• Xtento feed setup
• Reviews Integration

Phase II:

Considering the UX and the attractiveness of the brand issue, we assigned the work to our E-commerce department and the designer. We succeeded in finding the best solution for the website design after a few A/B tests performed by our designer. During the final stages, owing to the efforts of our developers, the website was taken to a new level within several months.The following solutions were arrived at:

• Data consolidation for proper management of the data.
• Integrated third-party extensions to meet some expectations like ajax shopping cart, ajax layered navigation, One page checkout to make the checkout user friendly.
• Integrated Loqate for Address Verification
• Magento optimization for peak website performance
• Improved website scores on the Gtmetrix and google page speed insights
• Integrated to Google merchant center for google shopping.
• Integrated Sucuri Firewall for the protection of the website.

What we achieved

• Online marketings like google ads, Google merchant center, social media.
• Monitored customer activity on the website by integrating zoho page sense tool and made the website even more user friendly.
• Page load time decreased by 50%.
• Customer visits on the site has been increased.
• Sales are increasing gradually.